Wednesday, October 1, 2008

"Maximum Exposure on Low Cost Internet Ad"

Why do people advertise on the web pages that they are hosting ? To make money of course !

But how do they make the most of a low cost Internet advertising method ?

Advertising had long since been a major determinant of a business' success. This would include the presentation of the product / service to the consumers. What really matters is how it is presented to the target market to be able to capture it.

Whatever the package, the ad media also plays a great role in determining the success of the product or service awareness.

What may be its advantages over other proven medium like the best-selling TV ads?

Advantages

1. Low Cost

Even though the Internet ad might be viewed as "classy" or far-reaching, as compared to other medium, this is far cheaper than other kind of advertisement. Internet Ad Packages are offered for as low as $29.99 for a one-month run-time period.

2. Capture market

When your product / service are designed to cater to the younger generation or the corporate-oriented ones, using of Internet ads would be best option since most of the time they are always "hooked-up" in the net. The links to your site will greatly enhance the number of "hits" on your site! If they are converted to sales, then you would be making money from it.

2. Hassle free

All you really need is a PC (and with some knowledge and bright ideas in forming a site of your own.) You can search for the best Internet Ad package that is available in the net, by affiliating your site to theirs, you are able to check or update the status of your ad. For the technical savvy users, you can even design your own Ads before posting for usage.

3. Updated ads

Unlike the TV ads that need to be updated on a regular basis, Internet ads may run for quite some time without the need for change. If so, change in the site is very minimal and can be done easily at home.

Disadvantages

1. Scope

Limited market can be captured if one solely rely on the use of Internet Ad for advertising. Although most people now are into the use of technology, i.e. surfing the Internet, still, majority of the average consumers still relies on the old form of advertising as a means of gathering information about certain products / service.

2. Additional cost

If one would enlist the help of professional or establishment to produce the site for their product or service, this would incur additional costs on the part of the entrepreneur. The cost to produce an advertisement can be very costly.

Given the stated list of advantages and disadvantages about low-cost Internet Ad, an entrepreneur still find it viable to advertise on the web for 2 main reasons :

The target audience is huge ! There are billions of Surfers out there searching for information on the products that they want.

b. The exposure of your website becomes international and all these business can be carried out at the comfort of your home.

Internet ads allows "Maximum Exposure" of the whatever product or service you are marketing at a minimal cost.

Google Ads . Google Adsense

I am sure by now you have seen the various advertisement applets in this blog by Google Ads and must be wondering why is it there ?

This an utility catered by Google Adsense that allows us to advertise on subject matters that is closely similar to the Blog articles that I am offering. For example, if my Blog article is focusing on businesses or how to become an entrepreneur or what is a home based opportunities etc, the ads that is displayed could link you to some other websites with similar contents as well.

By clicking on these ads, I will "earn" a token sum of money ( cents ) and after a period of time, I can withdraw it from my Paypal account ( which is my Internet Bank Account )

With the availability of such money generating gadgets, many users today are contributing information's BIG TIME in the hope that they can draw visitors to their webpage and indirectly making some money as well.

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